Epsilon: Chinese consumers are most loyal to e-commerce brands

Epsilon has released its latest People's choice: A view into Chinese customer loyalty report, which surveyed 1,000 respondents across mainland China.Dominic Powers, Epsilon's executive vice president and managing director, international, said Chinese consumers are significantly more savvy and demanding as they have more choices nowadays.Powers added, establishing effective communication mechanisms and providing continuous post‐purchase services is the key to build long-term relationships with Chinese consumers.Let’s find out which brands have the most loyal customers, what the key loyalty motivators are, and how consumers want to engage with brands.