'Emily in Paris' sparks global demand for marketing jobs and we j'adore it

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Tu quoi? Marketing degrees and jobs have seen an increased interest following the release of Netflix's Emily in Paris and we j'adore it.

According to lead generation service Skyline Social, searches for 'marketing degree' have skyrocketed 88.6% in the United States since the show's premiere in October 2020.

In addition, worldwide searches for 'marketing degree' have also increased by 75.4% between October 2020 and August 2024, said Skyline Social. This highlights the show's influence across the world.

Don't miss: Why HDB's Emily in Paris trendjack is très on point

Searches for 'marketing job' have also increased by 49% during this time, along with 82.1% for 'marketing career' in the US, said Skyline Social.

“Since its release in 2020, Netflix’s Emily in Paris has become a global phenomenon, with research showing that the romantic comedy-drama television series was the most-watched show on the streaming platform in 2022," said Ash Davis, CEO and founder of Skyline Social.

"However, viewers are hungry for more than Lily Collins’ iconic fashion looks. According to this study, online interest in marketing degrees, jobs, and careers has skyrocketed since October 2020. These findings suggest that people are eager to break into the marketing field in 2024, and it will be interesting to see how season four continues to inspire the world of up-and-coming marketers,” added Davis.

The season four premiere of Emily in Paris has also inspired a limited-edition ice cream collection with ice-cream brand Häagen-Dazs.

The campaign titled "Be more Emily", will be releasing a limited-edition ice cream collection, alongside pop-up experiences and social media challenges.

The new ice cream collection features the brand's most-loved flavours, strawberry and salted caramel. Redesigned in stylish Emily in Paris packaging, both limited-edition ice cream flavours embody a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life, it said in a statement.

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