Elephant Room expands into the US, signs Ksubi, Kylie Jenner’s Khy

Australian ecommerce performance agency Elephant Room has entered the US market, securing a client roster of fashion brands from Ksubi, Outcast Clothing and Khy by Kylie Jenner.

The expansion marks Elephant Room’s first move into international markets, as the agency sets out to scale its performance marketing expertise globally. Managing director Adam Sharon-Zipser said the agency’s international push was a long-planned move.

“Last year, we set an ambitious target to expand cross-border and take our tech-first performance offering overseas,” Sharon-Zipser said. “Winning the trust of these leading retail brands is a testament to our team’s talent and dedication.”

Elephant Room will lead the brands’ paid media strategies across social and search while also implementing full-funnel performance campaigns that include alternative media channels such as out-of-home and programmatic direct mail.

The agency will also extend its existing partnerships with Bed Threads, Aje, and Rachel Gilbert, expanding its support for these Australian brands’ US operations.

With more than 40% of its media investment now allocated outside Australia, totalling more than $85 million, Sharon-Zipser said the expansion reflects growing demand for performance marketing expertise on an international scale.

“We’re formulating the alchemy to deliver profitable returns on an international scale— and this is just the beginning,” he said.

Elephant Room, established in 2014, has worked with leading brands including Four Pillars, Scotch & Soda, Go-To, Assembly Label and Stone & Wood.