Edelman and Zeno operate under one roof, Radityo Prabowo to lead both units

Edelman has combined strengths with Zeno in Indonesia, Marketing Interactive has confirmed. Zeno Indonesia managing director Radityo Prabowo (pictured) will oversee both units as CEO Daniel J Edelman (DJE) Indonesia effective immediately.Meanwhile, Chadd McLisky, Edelman’s managing director, Asia Pacific corporate practice, will continue to lead its reputation practice, overseeing corporate, public affairs, issues, crisis, and Nissan. Edelman and Zeno will be leveraging combined strengths, pooling expertise in areas such as digital, creative and planning, and full-service offerings to better serve some clients. However, they will remain as two separate companies, said an Edelman spokesperson in a statement to Marketing Interactive.This comes after Zeno Jakarta moved into the same location as Edelman Indonesia a few months ago. The spokesperson added: “With real strength in our corporate affairs, public affairs and crisis offering on the Edelman side, and depth and expertise on the brand side within Zeno,we have decided to make both teams formal collaborators to benefit our clients and our people.A member of the DJE group of companies, Zeno Group is an integrated communications agency with 24 offices globally. Zeno Indonesia’s client portfolio includes Wuling Motors, Intel, Microsoft, Nike, Emirates Airlines, Dubai Tourism and Marriott International. The agency currently has a team of 110 professionals in Indonesia.Roberto Christian Sumabrata, which was appointed to the newly-created position of head of reputation in August last year, has left the company. Based in Jakarta, he reported to Prabowo. Prior to the move, Sumabrata was an assistant vice president at Manulife Indonesia.