dUCk pays homage to iconic symbols and architecture across Malaysia

Lifestyle brand dUCk is paying homage to iconic symbols across Malaysia in its new Malaysia collection in conjunction with Malaysia Day. A reimagination of its beloved KL dUCk Scarf that was launched in 2014, the new special edition will incorporate unique elements from each of Malaysia's 14 states and federal territories to reflect the country's rich cultural tapestry and architectural marvels.  

Some of the iconic places featured include Sultan Abu Bakar state mosque from Johor, the Melaka peranakan shophouses and riverwalk as well as Kuantan City and Cameron Highlands building and tea plantation from Pahang.

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It will also feature the Minangkabau building from Negeri Sembilan, Pulau Ketam from Selangor, Perak Pavillion, Terengganu Museum and Al Quran Rehal Park from Kelantan. 

On top of that, the scarf will include landmarks such as the Penang Town Hall, Komtar Tower and Georgetown shophouses from Pulau Pinang, Paddy Museum and Sky Bridge from Kedah, Tasik Melati from Perlis, State Centre and Tun Mustapha Tower from Sabah, the Legislative building and Kuching statue from Sarawak and KL Tower, KLCC, TRX, Merdeka 118, Telekom, Lake Titiwangsa from Wilayah Persekutuan.

In addition to the scarf, the collection will include a foldable fan, a T-shirt, a canvas tote bag, a tumbler, a tiffin, an interactive puzzle magnet, a notebook and a mug. All of which will feature the Malaysia skyline. 

To further enrich the campaign, dUCk will be working closely with 14 Malaysian athletes, most of whom have represented the country at the 2024 Olympics. 

The athletes include track cyclists Shah Firdaus (pictured right) and Izzah Izzati (pictured left), diver Wendy Ng, Paralympics table tennis player Chee Chao Ming, gymnast Farah Ann, bowler Shalin Zulkifli, discus thrower Queenie Ting, archers Ariana Nur Dania, Mohamad Zairi, Nurul Azreena and Syaqiera Mashayikh. 

Also fronting the campaign are discus thrower Irfan Shamsuddin and weightlifter Aniq Kasdan. The Malaysia dUCk collection will be launched on 12 September 2024, with an early launch at Pasar Besar Central Market on 10 September. 

This campaign and collection come after the brand released a Merdeka month collection and a new podcast last month. 

The campaign, released in conjunction with Merdeka month, saw the release of the Warisan scarf collection and features three Malaysian families from different ethnic backgrounds.

In addition, dUCk launched a new podcast series that explores the significance of family heirlooms in Malaysian society. Called "The dUCk podcast, Malaysia edition", the first episode was launched with political activist and daughter of Malaysia's prime minister Nurul Izzah as a guest. 

The podcast will also feature other renowned figures from various fields who will share their personal stories, insights and perspectives. Some of the expected guests include minister of youth and sports Hannah Yeoh and Malaysian squash player Nicol David. 

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