Drone maker DJI returns to HK with new store after abrupt closure during pandemic

Situated on Park Lane, the new retail space is done in collaboration with Swedish camera manufacturer Hasselblad, which DJI majority owns. The store consists of two floors, which the ground floor showcases DJI's various flagship products such as Mavic 3 Pro, RS 3 Mini, Osmo Action 3, DJI Mic, as well as Hasselblad’s creative video equipment. Meanwhile, the first floor is set up with product experience and flight test sessions, and a Hasselblad master exhibition.

According to the release, both brands are committed to making the concept store an engaging environment for consumers to interact and experience freely and to showcase mutual respect and win-win cooperation between partners. The concept store will be used to share aerial photography technology and culture, drone test flights, and handheld video products and hold offline gatherings, aiming to deepen communication with users and bring innovative technology experiences to life for consumers.

Back in 2021, the Hong Kong DJI flagship store shut its door due to poor retail environment during the pandemic. “The reason for the Hong Kong flagship store’s closure in 2021 was to reflect [on] the company’s and the market’s evolving needs,” the spokeswoman told SCMP.

On the other hand, authorities proposed stringent drone regulations to the Legislative Council weeks before the closure of the flagship store, requiring all small unmanned aircraft weighing more than 250 grams to be registered with the Civil Aviation Department. DJI denied that its withdrawal from Hong Kong was related to the regulations at the time, said the report.