drcom picks new group creative director

Independent life science marketing agency drcom has picked Georgina Angsanto as its new group creative director, according to the agency when MARKETING-INTERACTIVE reached out. 

In her new global role, Angsato will lead the group's global creative department to build innovative communications for pharmaceutical clients and participate in creative pitches.

Angsato is taking over the role from Bruno Bruglio who was at drcom for over 10 years. She was chosen due to her previous agency experiences, leadership capabilities and passion to think out of the box, said the agency when MARKETING-INTERACTIVE reached out.

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As group creative director, Angsato will also work closely with drcom's medical teams to elevate creativity in the highly regulated pharmaceutical marketing industry. She will report to drcom's COO Bruno Senouci.

Angsato comes with over a decade of experience in the advertising industry.

Prior to this appointment, Angsato was a creative director at Mango Advertising for just under three years. At Mango, she led the creative hub of 'Wave Digital', the advertising agency's digital arm. 

There, she sustained and even grew the business for both local and international clients despite the country being in triple crisis mode with COVID-19, a coup and civil unrest.

Before Mango, Angsato had a four-year stint as creative director at BBDO Guerrero where she led multiple projects for Facebook Inc, launched Pepsi's Aquafina in the Philippines and headed the Johnson's Baby creative team. 

She also served as associate creative director at McCann Worldgroup from 2012 to 2016. Prior to that, she was a copywriter at TBWA-SMP. 

"Taking on the role of group creative director in drcom fills me with both excitement and a healthy dose of trepidation. It is a new yet familiar playground for me. New - because of the technical and medical specialization. Familiar - because communication is ultimately a search for genuine insights and building stories around emotions," said Angsato.

"My ambition is to not only bring in creativity to promote health. It is also to unearth the human side of science - and bring that empathy-based approach across markets in APAC and Europe.”

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