Domino's Pizza MY takes action after customer calls Islam 'stupid'

Fast food chain Domino's Pizza Malaysia has lodged a police report after a customer allegedly mocked Islam in an online order. 

In the order, the customer called Islam "stupid" while lamenting that the area in which he was located was very noisy. 

A spokesperson for Domino's said that the company is disappointed in the customer and the staff member who shared a picture of the receipt online. The spokesperson added that the company plans to take appropriate action against the customer and its team member as it does not tolerate discrimination or aggression of any kind. 

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"We are deeply disappointed a customer made a hurtful and disrespectful comment when placing their order. We are also disappointed one of our team members thought it was appropriate to share this online, including the customer’s personal information," said the Domino's spokesperson when MARKETING-INTERACTIVE reached out. They added:

Two wrongs don’t make a right, and we are taking appropriate action regarding both the customer and team member involved.

They added that it has also referred the matter to the local police.

"Every day, more than 3,000 Domino’s team members work diligently to serve the Malaysian community. We take pride in welcoming everyone to our stores because our pizza brings people closer. We are committed to upholding these values and ensuring a welcoming and respectful environment for all," they said. 

A photo of the receipt was shared online on 15 May. In a Facebook post, Malaysian politician and the deputy speaker of the Penang State Legislative Assembly Azrul Mahathir Aziz said he has been to the relevant Domino's outlet to get an explanation and to the police station for further clarification. 

Azrul added that he hopes the person trying to provoke the 3R's is arrested soon. This is especially since the police have opened an investigation under Section 298 and Section 14 of the Penal Code, according to Azrul. 

Section 298 of the Penal Code includes the deliberate intention of wounding the religious feelings of any person and provides a maximum punishment of one-year imprisonment, or a fine, or both. 

Section 14, on the other hand, is the minor offences act. 

There have been many similar cases in recent times where brands and customers alike have been called out for racist comments. 

Most recently, local fast food brand Darsa Fried Chicken saw its brand sentiments plummet following a recent blunder where it used the phrase ‘type C’ in response to a customer’s comment on social media.

‘Type C’ is a derogatory phrase used to refer to the Chinese community.

Darsa Fried Chicken then acknowledged and apologised for the incident and said that the restaurant welcomes all visitors from various walks of life regardless of race or religion.

It said that it was an unintended mistake and said that it will not answer any issues moving forward outside of matters that do not involve other parties to prevent repeated mistakes. 

Photo courtesy Azrul Mahathir Aziz and Domino's Pizza Malaysia, Facebook

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