DigiSalad and dentsu HK win big at Agency of the Year Awards 2024 HK

Dentsu Hong Kong and DigiSalad have won big at Agency of the Year Awards 2024 and were crowned Overall Agency of the Year and Local Hero of the Year respectively.

As a platform dedicated to recognise and honour the exceptional achievements of agencies in Hong Kong, this year’s Agency of the Year Awards brought together industry experts at Hong Kong Ocean Park Marriott Hotel on 21 June, to compete for recognition for their outstanding works. All entries were carefully evaluated by a high-profile panel of 20 professionals.

See the full list of winners here.

See the full jury here. 

Walking away with the prestigious Overall Agency of the Year was dentsu Hong Kong which scored the highest number of accumulated points with three gold awards, seven silvers and two bronzes.

Dentsu embraces a business-to-business-to-society (B2B2S) model, viewing it as a force that can drive growth and positive social impact. The agency believes that by prioritising what is beneficial for its business, its clients, and society, it can create a powerful impact that drives positive change.

With its integrated growth solutions, dentsu Hong Kong has also won 16 new clients across various sectors such as the Hong Kong Tourism Board (HKTB), AIA, foodpanda, Carlsberg, and Swire Properties.

In addition to its overall client work, dentsu Hong Kong's "AIA Alta Launch Campaign" for AIA Hong Kong was particularly noteworthy. The campaign aimed to promote AIA Alta, an exclusive membership programme designed to provide one-stop quality wealth to well-being services to its high-net-worth (HNW) customers. 

From programme packaging to positioning, campaign, and programme sustaining, dentsu Hong Kong positioned Alta as a market-first solution to help customers achieve an optimal balance between financial, physical, and emotional wellbeing.

As part of the campaign, dentsu Hong Kong included an array of elements, including a brand song performed by local singer and actor Aarif Lee, a brand video, a product video, targeted digital content, large-scale outdoor advertising, as well as an offline and online live performance at malls.

Beyond campaign work, dentsu Hong Kong places a strong emphasis on people management. It believes that the growth and development of its 250 employees drive the agency's overall growth. As such, the agency is focused on maximising the potential of its talent through strategic investments in its people.

To attract talent with new and different skills, dentsu Hong Kong has identified a group of dentsu ambassadors from senior leaders to middle managers, to represent the agency to speak at industry shows, university talks, and organised office tours.

Furthermore, dentsu Hong Kong recognises the importance of cultivating an environment that supports its employees. Therefore, the agency focuses on key areas such as work-life balance, offering an additional 10 company holiday days beyond contractual annual leave, as well as three extra wellness days off.

Dentsu Hong Kong has also taken proactive steps to share its perspectives and insights, launching initiatives such as a new growth solution with a DEI (diversity, equity, and inclusion) focus, monthly client newsletters, and regularly publishing thought leadership content.

Meanwhile, DigiSalad was crowned Local Hero of the Year with seven Local Hero awards, four golds, and four bronzes. 

The digital agency, which is eight years old, specialised in user experience (UX), and user interface (UI) design for different digital solutions. Some of its recurring clients are China Mobile, Swire Properties, and UA Finance. 

Among the campaigns DigiSalad has delivered for its clients, the one crafted for the entertainment company NAMCO was exceptionally remarkable. DigiSalad helped the brand develop a mobile app with a bold and playful visual style. The agency also created animated illustrations and branded graphics to establish a strong, dynamic visual identity for the brand.

Furthermore, DigiSalad took a user-centred approach to designing digital products, which involved a process of research, prototyping, testing, and refining designs to create a seamless and effective user experience.

As an experienced digital marketing agency, DigiSalad offers a range of development opportunities and incentives to support its employees. This includes on-the-job training and personal growth initiatives, knowledge-sharing sessions led by management, as well as performance-based bonuses.

This year, the competition was incredibly tight with over 250 entries across 34 categories and a total of 133 trophies awarded to the leading brands and agencies across the regions at the ceremony.

MARKETING-INTERACTIVE would like to thank the esteemed panel of judges for their time in judging the entries. We would also like to thank AnyMind for sponsoring this year’s Agency of the Year Awards. 

Congratulations to all our winners and we look forward to seeing you again at next year's event!

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