Content 360 2025 Singapore
marketing interactive

DiCaprio explodes over whisky

share on

After missing out as an Oscar nominee for his role in Django Unchained, Leonardo DiCaprio is said to have cashed in a lucrative pay cheque for a commercial for Jim Beam in Japan during his break from acting.The 17-second spot features the star in a crisp white dress shirt shaping a block of ice into the perfect orb. After spinning it on the tumbler a few times, he breaks it into pieces with a snap of a finger.The Titanic star then tops the glass and says his famous four words: “Cool Bourbon. Jim Beam.”The comical music in the background is obviously supposed to make the whole commercial all the more serious.The Japanese campaign comes at a time when Jim Beam handed its global creative duties toAustralian agency The Works, U.S.-based Strawberry Frog and Germany's Jung von Matt.The three agencies will form a new venture called FutureWorks and work towards Jim Beam's first global marketing campaign.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window