Deliveroo names new interim GM for HK as Andrew Hui steps down

Deliveroo has promoted its finance and strategy director Nicholas Price (pictured right) to its new interim general manager for Hong Kong, effective from July 2023, as Andrew Hui (pictured left) steps down from his role as general manager for Hong Kong.

In his new role, Price now leads a team of over 200 staff and is responsible for all aspects of the business including strategy, operations, marketing, commercial, staff development and building relationships with restaurants, riders and customers. He is focused on growing the business and further establishing Deliveroo as a brand that Hong Kong people love.

Price joined Deliveroo as finance and strategy director in May 2021 leading the team in Hong Kong and subsequently took on Singapore in December 2022. As a key member of the leadership team, Price has played a pivotal role in accelerating Deliveroo’s growth in Asia, according to the company.

Before joining Deliveroo, Price was the commercial director for food and beverage operator SSP, running the commercial operations for over 150 restaurant brands across eight markets in Asia Pacific, based out of Hong Kong. Prior to this, he worked in London as a strategy consultant across both professional services and in-house roles. 

Commenting on the appointment, a spokesperson from Deliveroo told MARKETING-INTERACTIVE: "Having led Deliveroo’s finance and strategy in Hong Kong over the past two years, Price will take up the role as interim general manager for Deliveroo Hong Kong. Price has been part of the leadership team, and instrumental in our growth. We are thankful to Andrew’s contribution to Deliveroo Hong Kong, and we wish Andrew all the best in his next adventure.”

Don't miss: foodpanda HK and Deliveroo HK pledge to amend policies for restaurants over possible breaches

Back in June, foodpanda Hong Kong and Deliveroo Hong Kong pledged to make amendments to their existing agreements with their partnering restaurants after the local competition watchdog revealed that their existing policies may harm competitions in the market and even break the law.

According to the commission's investigation, the existing agreements of the two delivery platforms allow foodpanda HK or Deliveroo HK charging restaurants a lower commission rate if they work exclusively with the respective platform, restricting and penalising restaurants for switching from exclusive partnerships to working with other platforms.

A spokesperson from Deliveroo HK said: “Deliveroo has been co-operating fully and constructively with the Hong Kong Competition Commission. The HKCC has proposed voluntary commitments which are being consulted on. We will wait for that public consultation to end before we re-engage with the Commission. No final decisions have been made."

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