Deliveroo HK runs series of campaigns spotlighting stars and star ingredients

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Deliveroo Hong Kong has launched a brand campaign with a video lately in collaboration with a number of local artists to celebrate the latest 33.3% discount. The video features actor Louis Koo, actress Michelle Lo, boyband ERROR and ViuTV's director Agent L, while ERROR performs a "brainwashing" song to explain that customers can enjoy a 33.3% discount when patronising at more than 2,000 restaurants and grocery stores.

The campaign is divided into two phases with the first one ending on 27 June. A selection of restaurants are offering discounts to customers who can enjoy the offer when ordering delivery from most of the restaurant, while some can only do with self pick-up. Meanwhile, the second phase will run between 28 June to 11 July.

Apart from this, Deliveroo Hong Kong has also rolled out another video “Ginger” in collaboration with Saatchi & Saatchi developed a film. It shows how Deliveroo takes that extra step to root the platform with Hong Konger’s love and understanding of food, especially such an important ingredient like ginger.

Being Deliveroo’s new global platform, Saatchi & Saatchi Hong Kong helped the brand inject local nuances and flavours to make it tug at the heartstrings of those in the community. Many of Hong Kong’s flavours foods and ingredients are tightly intertwined with the city’s traditions, customs and occasions, and are therefore also tied to the sentiments that are associated with these occasions or moments. As such, it was vital for Deliveroo to show the city that they do more than deliver great food, they also deliver on the deep understanding of how meals with great ingredients can make moments.

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