Decathlon HK's head of brand and marketing departs after 3 years

Decathlon Hong Kong’s head of brand and marketing Matthew Lam has left the firm after three years.

According to his LinkedIn post, Lam said there are so many successful milestones and great memories to talk about, as he closed a chapter after three years with the company including the challenging pandemic times.  
 
“Nothing but gratitude to my leaders, peers, partners and friends. And most importantly, shoutout to my great marketing and creative team. Thank you for sharing all the joyful moments as well as trusting me, giving me the unique opportunity to build the brand and marketing project together with all of you,” he added.

He said that the motto of “moving people through the wonders of sport” will remain at his heart.‍ “It’s definitely not saying goodbye. I look forward to our paths crossing again. Until the next chapter,” he added.

Prior to Decathlon, he has helmed a range of marketing, innovation, business development, and eCommerce roles across fashion and lifestyle retail, startups and sports industries. For example, he had been the head of eCommerce at CLOT Hong Kong; eCommerce marketing and sales manager of Esprit.

MARKETING-INTERACTIVE has reached out to Lam for more information. 

Don't miss: Decathlon HK's new campaign encourages fitness lovers to 'strive for the finest'

Back in February, Decathlon Hong Kong launched a new fitness campaign to encourage HongKongers to take part in sports and fitness enthusiasts to “strive for the finest”.

Inspired by the usual practice of sports users or fitness trainers, the campaign is built on their continuous effort to improve. The campaign aims to move people through the wonders of sports and support HongKongers to participate in and celebrate sports.

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