Decathlon HK and Game On empower underprivileged children through sports

Decathlon Hong Kong has joined forces with youth initiative platform Game On to launch a social responsibility initiative (SRI) project, aiming to empower underprivileged children through sports.

Game On, a student-led platform in Hong Kong, serves as a connection between underprivileged children and trained teenage volunteers.

According to Decathlon, Game On shares the belief in the transformative power of sports. Game On's mission is to fulfill children's sports dreams by offering training and mentorship from talented local secondary school students. Through this partnership, Decathlon and Game On aim to ignite a passion for physical activity and promote a healthy lifestyle among underprivileged children.

With the support from the Decathlon Foundation, Decathlon has recently launched a trial run to promote active well-being and empower underprivileged children with newfound confidence. As part of the initiative, it previously supported a basketball lesson for 25 underprivileged kids and gifted basketballs to them. Decathlon said the pilot run has inspired itself to involve more teammates and like-minded sports users in future initiatives. 

MARKETING-INTERACTIVE has reached out to Decathlon for more information.

Don’t miss: Decathlon HK ignites HKers' passion for sports with new campaign

Back in September last year, Decathlon Hong Kong launched a brand campaign to ignite HongKongers' passion for sports by introducing its brand origin and demonstrating its enthusiasm for product development.

The campaign came with a tagline "PASSION IGNITES PASSIONS FOR SPORTS" (熱誠 激發運動熱情) that targeted HongKongers of different sports levels. Decathlon aimed to bring out the message that, as a brand that was founded in France in 1976, it had been dedicated to innovating sports gear that meets users' needs and expectations.

Photo courtesy: Game On Hong Kong’s official Instagram

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