DBS launches new brand campaign with TSLA

DBS has unveiled a brand new campaign titled “E-ver-y-thing is in or-derrrr” in partnership with The Secret Little Agency (TSLA) to celebrate the virtues of effortless banking. The campaign which runs for a period of three months, takes audiences on a day-in-the-life adventure of a protagonist who is living her fullest life effortlessly with the help of DBS digibank and PayLah!

The campaign will be running on platforms such as digital, OOH, social, owned media assets, and media buying is handled by Publicis’ Performics team.

Lim Bee Bee, head of marketing and customer management, consumer banking group at DBS Bank, said that its campaign aims to demonstrate the interoperability of its two apps, DBS digibank and DBS PayLah!, which makes banking and everyday transactions seamless, intuitive and joyful. "In seeking to deliver meaningful and rewarding user experiences, we also provide our customers peace-of-mind when they manage their money and grow their wealth with us. We believe this is what our customers need to truly live more, bank less effortlessly, so that they can focus on more important, and precious moments in their lives," she added.

A spokesperson from The Secret Little Agency. said, "From attempting a half-pipe, blissful moments at the spa to investing in green ETF's whilst tending to her rooftop farm - she's most definitely living more, and banking so much less. Our spot is a celebration of a life well lived, shot from the most surprising, unexpected angles."

The campaign isn’t the first time the bank is working with TSLA. In 2020, the agency ran the DBS "multiplier" campaign featuring rabbits to promote an enhanced DBS Multiplier Account.The video was created to represent the rabbits as consumers’ monthly salary which can multiply if one chooses to bank with DBS.  The campaign will run for approximately six months.

DBS’ POSB Bank also previously worked with TSLA to handle its creative responsibilities.

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