Darsa Fried Chicken under scrutiny (again) for operating without halal certification

Local fast food brand Darsa Fried Chicken is in the hot seat for the third time in a matter of weeks for operating without an official halal certification.

The issue was first brought to light by TikTok user @ceddyornot who said that the company does not have a registered certification when he checked the Malaysia government’s Halal Malaysia Official Portal.

Don't miss: Darsa Fried Chicken apologises for racist comments as brand sentiments plummet

Ceddy playfully added that he does not want to back the brand because he is “type C”, in reference to a recent blunder where the restaurant used the phrase ‘type C’ in response to a customer’s comment on social media. ‘Type C’ is a derogatory phrase used to refer to the Chinese community.

However, he noted that it is difficult for stores in Malaysia to attain the certification as they have to operate at its full capacity for three months before they can apply, among other guidelines

A+M has reached out for more information.

Following its ‘type C’ comment, Darsa Fried Chicken then acknowledged and apologised for the incident and said that the restaurant welcomes all visitors from various walks of life regardless of race or religion.

It said that it was an unintended mistake and said that it will not answer any issues moving forward outside of matters that do not involve other parties to prevent repeated mistakes.

Despite the apology, netizens were unsatisfied with Darsa Fried Chicken’s response with one saying that the restaurant is playing the victim and asked for a proper media statement instead of a normal Facebook post.

The Malaysian Chinese Association (MCA) also reported the alleged use of racist words in the social media comment and have urged the police to intervene in the investigation and take action against those involved, according to a statement by the MCA.

"The comments made by the editor of DFC's Facebook are racist, which not only provokes racial sensitivity, but also causes unease in the Chinese community,” said the statement.

The restaurant was also placed in the hot seat on social media again regarding multiple spelling errors in the English words of its menu.

Facebook user Joe Najib posted a picture of the brand’s menu where the word ‘coleslaw’ was misspelled as ‘coleslow’, ‘sauce’ was spelled as ‘sos’ and ‘potato’ was spelled ‘patato’.

Najib said that the brand should have proofread the menu before printing and that the brand needs to increase its readiness in terms of its product positioning and communication to compete with more experienced and recognised brands.

Photo courtesy of Darsa Fried Chicken on Facebook and @ceddyornot on TikTok

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