Danone hands Wavemaker MY specialised nutrition biz

Danone has appointed Wavemaker Malaysia as its media agency for the specialised nutrition business. This win is another chapter in the Wavemaker-Danone story which started with the agency scooping Danone’s global media account last year after a competitive review. Moving forward, Wavemaker will cover the fully integrated media planning and buying services across all platforms including eCommerce.

The appointment follows a pitch that occurred in September last year, and A+M understands the incumbent is OMD.

Danone’s marketing director for Malaysia and Singapore, Yee Pek Kuan said, “Overall, Wavemaker Malaysia stood out in every aspect of our ask, from their strategic approach to understanding our business to their robust media pricing. We’re excited to partner with Wavemaker.”

Wavemaker Malaysia’s general manager, Sheley Lim said, “This was special for us, our approach was to provocatively think of the needs of the client and business and build tailored solutions to those needs. We will continue to push the boundaries and evolve the business together.”

According to Wavemaker Malaysia, it witnessed a “phenomenal jump” in client satisfaction scores in 2022 and closed at an all-time high of #2 for ‘High Performance’ and ‘Likely to Recommend agency’ scores by existing clients within the APAC region.

Gordon Domlija, CEO, Wavemaker Asia Pacific said “What a fantastic way to start the year! We pride ourselves on being a genuine partner to our clients, supporting their current and future business ambition. Through this pitch process we were inspired by the strong collaboration and openness to our passion and ideas, we are now excited to bring this to life through tangible business results for Danone across Southeast Asia.”

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