D.A.Consortium invests in Antsomi as it looks towards regional expansion

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Advertising and marketing company D.A.Consortium Inc. (DAC) has made a strategic investment in Antsomi. This investment marks a significant milestone in the partnership between Antsomi and DAC, positioning DAC as a regional reseller of Antsomi's innovative customer data platform, CDP 365, in the Southeast Asian region.

With its headquarters in Singapore and branch offices in Malaysia, Indonesia, and Vietnam, Antsomi has welcomed DAC as its strategic investor in its pre-series A investment round. For an undisclosed amount, the investment will be used for product development and regional expansions, including business development and client success capacities.

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Serm Teck Choon (pictured left), co-founder & CEO of Antsomi, said, "Our collaboration with DAC represents a pivotal step forward for Antsomi's regional expansion and sustainable growth.”

“DAC's extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies. We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success,” he added.

Michihiko Suganuma (pictured right), senior executive officer and head of global business group of DAC, added, "We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age.”

“With Antsomi's innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both DAC and our clients,” he said.

By combining Antsomi's advanced AI-driven customer data platform with DAC's established market presence and expertise, both companies aim to “revolutionise marketing practices, empowering businesses with data-driven insights and personalised customer experiences”, ultimately leading to greater customer loyalty and business success.

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