CUPNOODLES MUSEUM HK welcomes Paris Olympic Games with anniversary campaign

Ahead of the upcoming Paris Olympic Games and the Paralympic Games in August, CUPNOODLES MUSEUM Hong Kong has unveiled a “Three-Year Anniversary Sports Carnival”, as Nissin Foods is serving as the exclusive food partner of team Hong Kong, China in both games.

On 5 March, the birthday of the founder of Nissin Foods Momofuku Ando, the museum will be leading a series of sports events including elevated photo opportunities, games and leisure entertainment.

The first phase of the campaign will be unveiled by Nissin's brand ambassador Ching Chai. Ching Chai will play as the athletes in some of the favourite sports by players from team Hong Kong, wearing brand new sportswear to welcome all visitors to the museum.

10 new sports looks for Nissin's  brand ambassador Ching Chai are going to be released in Hong Kong for the first time, together with three interactive and competitive games as well as a few entry perks and shopping deals to ignite the sporting spirit.

This also aims to transform the museum into a fast and furious gaming journey, for everyone to enjoy the robust events. The three enriching, playful experiences of the museum's third anniversary will come up one by one from 5 March, including "10 New Sports Looks for Ching Chai" and "Amazing Entry Perks and Shopping Deals", followed by the "Three Limited-time Interactive and Competitive Games".

To further celebrate the third year of its opening, the museum will also offer limited-time offers in March as part of the "Three-year Combo Price" promotion. Customers can pick three Nissin foods at multiple combo prices, from selected brands including Nissin Granola, Fuku Noodle Pack or Demae Iccho Bar Udon & Bar Noodle.

Apart from the "Three-year Combo Price", the "Nissin Friday BUY & TRY" promotion will run at the museum every Friday in March, where all Nissin products will be sold at discounted prices.

MARKETING-INTERACTIVE has reached out to Nissin Foods for more information. 

Back in December 2023, Nissin Foods Hong Kong and fashion accessories brand LeSportsac teamed up for the first time to release 14 limited edition trendy accessories. Items were available in both the CUPNOODLES MUSEUM Hong Kong (the Museum) and LeSportsac Stores.

Ching Chai, Ching Mui, Cup Noodles and Demae Iccho are the stars of the range, bringing their iconic and vibrant notions alive while exciting the market with an impactful sense of style, inspiring the design of collaboration items including backpacks, carrying bags and cosmetic bags. The museum also launched a variety of special combos for the members of "Nissin Foodium" from 7 until 20 December.

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