Converse paints Jakarta green with environmentally-friendly murals

Converse Indonesia has collaborated with local artists Fivust and Wormo to paint environmentally-friendly murals in Fatmawati (South Jakarta) and Joglo (West Jakarta) areas, as part of its Converse City Forests campaign which aims to promote cleaner air. One of the completed murals (pictured), as seen on Wormo's Instagram page, showed four characters carrying the same pole, with each of them holding a potted plant. According to the artist, the mural follows the theme of "breaking barrier - racial equality". On a separate Instagram post, he added that the tagline for the murals are "bear the same problem, enjoy the same happiness". 

"We hope, with our mural, that people can recognise that anyone can participate in reducing pollution," Wormo said. MARKETING-INTERACTIVE has reached out to Converse for additional information.

According to Converse's official campaign website, the mural uses Graphenstone’s ecological air purifying paint to eliminate harmful substances such as carbon dioxide, formaldehydes and gases. The paint’s lime base absorbs carbon dioxide during the drying process, acting similar to a tree. This way, any surface coated with it becomes an active air-purifying surface that helps protect people from harmful substances. As a result, this improves the air quality around the murals. 

Converse's City Forest campaign sees it partnering with various creative communities globally to create these environmentally-friendly murals around the globe. Besides Jakarta, Converse is also collaborating with artists from Thailand, Australia, Philippines, South Africa, and Brazil to paint murals in their respective countries. 

This is not Converse's first step to promote sustainability. In 2019, the footwear brand said its sustainable sneakers line titled "Converse Renew". Converse Renew is said to take on the challenge of product creation using post-consumer and post-industrial waste. It looks to find inventive new methods of manufacturing with a singular aim: to develop new and more sustainable ways of making Converse shoes. The brand kickstarted the series by incorporating three renew processes (upcycled textiles, recycled PET and recycled cotton canvas blends) into its Chuck Taylor All Star series. 

(Photo courtesy: Wormo's Instagram page)

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