Continuous MV play in 30 shops part of Tyson Yoshi's guerilla marketing stunt

Hong Kong singer Tyson Yoshi has evoked nostalgia for Hongkongers with a guerilla marketing stunt upon the launch of his new single “1994” and album “Rocket 666”.  
 
The campaign began with the release of the 90s-inspired music video featuring notable actors and singers including YT, Cloud and Neo Yau on 6 March 2025, followed by a guerilla stunt done in partnership with Golden Computer Centre on 7 March. The promotion is planned to last for a month. 

As part of the campaign, Tyson Yoshi partnered with Sham Shui Po's Golden Computer Centre and nearly 30 audio-visual shops to continuously play the "1994" music video, creating a unique promotional experience.  

The Golden Computer Centre, also known as "Men's Paradise," is renowned for selling games, computers, and AV products, aligning perfectly with the target audience. A fast appearance by Tyson Yoshi and the music video (MV) director at Sham Shui Po also aimed to interact with fans and promote the song. 

Done in partnership with PR agency The Bridge Agency, the campaign aims to evoke nostalgia for the 1990s, engaging both older and younger audiences by connecting them with the music and cultural elements of that era.  

A series of social media posts have been launched on Threads and Instagram, unveiling the music video’s homage to classic Hong Kong films, as "1994" pays tribute to multiple iconic Hong Kong movie scenes. A special behind-the-scenes screening event will be held in late March to create another wave of promotions. 

Tyson Yoshi said, “Thank you to the Golden Computer Centre’s audio-visual shops for playing the '1994' MV non-stop. Just now, seeing hundreds of screens playing my MV simultaneously, the shock and emotion are indescribable. I’m extremely grateful for everyone’s support for independent music and Cantonese songs." 

"Since the style of '1994' is quite different from my previous works, I was really worried about how people would react before its release! After the song came out, I’ve been reading the comments, and now that I’ve seen so many positive reviews, I can finally breathe a sigh of relief. The happiest thing is seeing everyone resonate with '1994.' It’s not just the older generation who feels it, even younger fans are curious about the music and Hong Kong films of the 90s. This is exactly the goal I had in making this song—to let everyone experience the good old days!" he added.

Don't miss: HK artist Jeffrey Ngai empowers fans to savour solitude with guerilla city hunt

On a similar note, Hong Kong artist Jeffrey Ngai also launched a guerilla city hunt back in January to offer fans an interactive experience to promote his new single.

Titled “The Solitary Gourmet” (孤獨美食家), the single conveys the importance of "cherishing the people around you" after savouring solitude. The MV, inspired by a vlog style, captures the feeling of “laughing with others but harboring private sorrows”. This experience mirrors the entertainment industry, where artists exude positive energy on camera, while their personal hardships and loneliness remain known only to themselves.

To express his cherishing for his fans, Ngai hosted a city hunt called “獨食積肥” and engaged fans with games and challenges including “孤獨美食家背歌詞大賽” and “孤獨急口令大賽” at Times Square Causeway Bay, Haiphong Road Tsim Sha Tsui, Sai Yeung Choi Street Mong Kok, and the Hong Kong Observation Wheel.

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