Colgate-Palmolive relocates HK marketing director Lyndon Morant to SG

Colgate-Palmolive is seeing shuffles in its marketing team as Lyndon Morant, the company's marketing director of integrated marketing communications in Hong Kong is moving to the Singapore office. Morant has confirmed to MARKETING-INTERACTIVE that he is moving to the Singapore office of Colgate-Palmolive, where he will continue his role as marketing director of integrated marketing communications. 

Morant started his career at Mindshare where he held various strategy roles in London, Shanghai, Tokyo and Hong Kong, working primarily with Nike, Dyson, Booking.com and LVMH. He then turned into marketing to join Colgate-Palmolive as Asia marketing director for integrated marketing communications, responsible for advertising and media at a transformative time for the FMCG giant. 

Back in July this year, Colgate-Palmolive Hong Kong launched the second instalment of its campaign for Colgate Total called “Made for Greatness”, featuring expert survivalist Megan Hine to highlight the new product's 12-hour antibacterial protection. 

Following the launch of the Colgate Total’s “Made for Greatness” campaign in 2020 with mountaineer Jimmy Chin, the new campaign continues the storytelling of pushing physical limits to achieve the almost-impossible, with high performers striving for greatness in extreme circumstances. 

To highlight the 12-hour antibacterial protection of Colgate Total, the storyline centres around Megan Hine, best known for her work with Bear Grylls on Man vs. Wild, and her mission to make her way out of a forest with limited daylight, a situation with a very real need for zero distractions. Out in the wild, every decision she makes is critical, and the last thing she wants to worry about are her teeth.

The integrated campaign includes TV, OTV and shopper marketing, in addition to experiences created for digital and social media channels. The campaign will be rolled out in Australia, New Zealand, Malaysia, Singapore, Philippines, Hong Kong and Taiwan.

(Photo courtesy: Lyndon Morant)

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