Colgate inspires HKers to go beyond traditional oral care with personalised experience zone

Colgate has unveiled its first “Device Experience Zone” in Hong Kong to offer more personalised and effective oral care experience for consumers.

The experience zone demonstrates the portfolios of every consumer and provides personalised oral care experience, of which consumer can experience how they can go beyond traditional oral care by leveraging new electric products to build up a sophisticated oral care routine.

The launch kickstarted by inviting local artist and DJ Bonnie Wong, also known as Ah Jeng, to act as “one-day store manager” in a selected partnered retailer flagship store to demonstrate the product efficacy with multiple experiments.

Targetting younger consumers, Colgate chose Wong to highlight the high cost-performance ratio of its products, as the brand recognised her as a person who pursues material and spiritual enjoyment (小資女), and knows what she needs and desires.

The brand also invited a number of amateurs to try out the products and share authentic experience, driving online exposure and proving the professionalism of Colgate and its products.

To engage a wider audience, the campaign’s promotion means includes social media posts by micro influencers and Wong. Furthermore, a YouTube video will also be launched.

"We are thrilled to introduce these revolutionary devices that redefine the boundaries of traditional oral care," said Colgate Hong Kong spokesperson.

"We aim to enhance the oral care experience for our consumers, making it more enjoyable, effective, and personalised. At Colgate, we believe that everyone deserves a healthy smile, and these devices represent another step toward achieving that vision."

Moving forward, Colgate will continue its commitment to elevate consumers’ oral care experience with innovative solutions.

MARKETING-INTERACTIVE has reached out to Colgate for more information. 

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