Cody OUT OF HOME wins exclusive advertising concession for HK’s KMB Bus Advertising

Cody Outdoor International (Hong Kong) (Cody OUT OF HOME) has won the exclusive advertising concession of The Kowloon Motor Bus Company (1933) Limited (KMB). The contract commenced on 1 July 2024, marking the second major transit contract won this year following the Tramcar advertising contract in May. 

Sammy Choi, managing director of Cody OUT OF HOME said, “The KMB bus advertising contract substantially strengthens our offer to advertisers, allowing advertising messages to reach every corner of Hong Kong that penetrates each touchpoint of the marketing funnel.”

“This new contract adds about 4,000 buses to our existing diverse portfolio of media assets, providing advertisers with significant flexibility and options in their media planning to make a compelling difference in delivering exceptional experiences at every point of customer interaction and achieving ROI that exceeds their expectation,” Choi added. 

Emily Cheung, deputy commercial director of KMB said, “KMB buses travel around the city with up to 2.6 million passengers every day and have been a symbolic cityscape for a long time, making the advertising platforms on KMB buses one of the most efficient way to deliver messages to the mass in the city. We believe with the extensive vision and experience in advertising, Cody OUT OF HOME will create a great value for the marketing sector.” 

This article is sponsored by Cody OUT OF HOME.