Claxon rebrands as Embark integration completes

Growth agency Claxon has rolled out a refreshed brand identity as it finalises the integration of creative and brand agency Embark, which it acquired in April last year.

As part of the transition, James Coulson has been appointed brand strategy director, while Phil Coulson moves into the role of creative director. Coulson led the rebrand, which he said is designed to better represent Claxon’s identity and direction.

“When I took on the role of creative director, I saw an opportunity not just to refresh the brand, but to ensure it truly represented who Claxon is today and where we’re headed,” he said.

The rebrand includes a revised visual identity and updated copywriting, with changes such as homepage imagery inspired by sound waves and a refined colour palette aimed at reinforcing Claxon’s positioning.

CEO Daniel Willis said the rebrand is intended to clearly define Claxon’s role in the market.

“We’ve never been just another marketing agency. We see ourselves as a chainsaw among apples and oranges, and our new brand reflects that sharper edge,” he said.

The rebrand follows a period of growth for Claxon, which has added new clients including Eckersley, Phizz and Sisu Clinics, expanded its leadership team, and maintained a place on the Deloitte Tech Fast 50 for the third consecutive year. The agency recently introduced a four-day work week for all employees and embraced a hybrid work model - allowing staff to work two days in the office and now two days remotely.

The new identity is now rolling out across all Claxon platforms.