Clarins takes Singaporeans on whirlwind journey with city-themed pop-up

Clarins has unveiled its plans for a roving pop-up - the brand's first such execution since the pandemic. Titled "Clarins in The City", the campaign is set to launch in June and aims to provide consumers with the experience of travelling and exploring the world, without having to step out of Singapore. 

The pop-up, a city-themed experiential truck, will feature popular urban jungles of the world, where visitors will learn more about how to combat both internal and external stressors of city-living with the brand's products. The pop-up will emulate a sidewalk café in Paris, the infamously bustling Shibuya Street in Japan, and the view of Singapore's cityscape skyline from Marina Bay Sands infinity pool.

The pop-pop will also include different activity stations, each with interactive elements, and visitors will receive product samples for participation. Visitors will also have the opportunity to have a one-on-one consultation with Clarins' beauty advisors, where they will walk away with a personalised sample kit and a Clarins-inspired ice-cold brew in partnership with Hook Coffee.

The campaign will kick off on 2 June at Paya Lebar Quarter, followed by 9 June at Hillion, 16 June at Canberra Plaza, and 26 June at Suntec City.

On the sustainability front, the "trees" at Clarins pop up will be made of 100% recyclable corrugated boards, inspiring visitors to reduce carbon footprint with conscious and mindful lifestyle habits every day. Visitors can also pedal on the stationary bike to generate energy to light up the LED signage on the green wall that says “Make life more beautiful and passing on a more beautiful planet” to help spread the eco message to the wider community. Visitors who share the light up and tag Clarins on social media will receive a plantable pencil with a biodegradable seed capsule. MARKETING-INTERACTIVE has reached out to Clarins for comment.

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