CJ WOW SHOP rallies mobile shoppers to compete for a day out with celebrities

Home and living eCommerce business CJ WOW SHOP has launched the WOW Je! campaign, which will see 15 local celebrity show hosts rallying fans on social media to shop on its mobile app. The hosts include Nadia Annuar, Ameera Zaini, Fiza Saad, Zaim Helmi, Mimi Haris, Gary Yap and Chef Brian.

As part of the campaign, the hosts will each give away unique promo codes to first-time app users. Five highest spending customers in the month of September will be entitled to an exclusive WOW Day Out, where they can spend time with the top performing show host on a leisure activity of their choice such as spa, movie, theme park or dinner.

According to a press statement, the campaign aims to build on CJ WOW SHOP's extensive presence on television over the years and expand its multi-platform to mobile commerce. The competition seeks to diversify CJ WOW SHOP's customer base as it tracks towards achieving one million mobile app downloads in the coming weeks.

MP CJ ENM chief executive officer Kim Yang Hyun said: “Our show hosts, who are like family members to us, have been an important success driver for CJ WOW SHOP over the years. They spearheaded and brought to life the concept of ‘shoppertainment’ way before other industry players start embracing it."

This campaign puts the show hosts at the heart to further engage the company's shoppers in a "more personalised and exciting way,” he added.

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