Circle K makes huge investment in citywide rebranding campaign

Circle K has invested millions in a citywide rebranding campaign to give customers a brand-new image and shopping experience, including refreshing its brand logo, uniforms, interior designs of physical stores and products.

Since October last year, over 100 physical stores of Circle K have been rebranded, with the remaining stores under renovation.

The brand hopes to rebrand all physical stores in Hong Kong within two years, and provide more convenient shopping experience by improving logo, uniform, interior design and product launches.

The campaign has also rolled out a video ad featuring local influencer Ivan Wong, also known as “Meaning”.

With an anthropomorphic approach, Wong interprets the comfort and convenience of Circle K's vision "make life easier and simpler" through his gentle, kind, energetic charming smile and positive enthusiasm in life.

The video aims to show that whether it’s breakfast before going to work or school, a phone that needs to be recharged on the way to a company or a meeting, or a dessert after a busy work, Circle K can always be there in time when consumers need help the most.

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