Cinépolis Cinemas enters the Minecraft universe with virtual theatre adventure

Cinépolis Cinemas Indonesia has made its digital debut in the Minecraft universe with a new interactive activation that merges the world of cinema and gaming. Launched in celebration of A Minecraft Movie, the virtual cinema experience invites players into a custom-built Minecraft Bedrock server where film and fun collide in pixelated form.

Accessible on any Minecraft Bedrock Edition-compatible device, the experience is designed to bring the brand closer to younger audiences who live and play online. The initiative blends immersive gameplay with real-world rewards, giving players a fresh way to engage with the Cinépolis identity.

"With this launch, we're inviting fans to experience Cinépolis Cinemas beyond the walls of a theater. It's fun, it's digital, and it brings our brand closer to today's audiences—especially younger movie lovers who live and play online," said Delfi Kartikawati, brand marketing manager of Cinépolis Cinemas Indonesia.

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Inside the virtual world, players will encounter a range of activities inspired by both cinema and gaming culture. One highlight is the Parkour Challenge, where participants dash through obstacle courses set within a stylised cinema lobby, testing their agility and timing. Elsewhere, the Puzzle Hunt invites players to search for hidden pieces scattered throughout the theatre's virtual environment, encouraging exploration and attention to detail.

For those who enjoy competitive play, PvP Combat zones offer multiplayer battles in environments inspired by cinematic worlds, turning movie moments into interactive showdowns. Players can also collect exclusive accessories, including popcorn buckets and caps, to customise their avatars and show off their achievements in style.

In addition to these core experiences, players can complete mini missions that unlock codes redeemable for real Cinépolis movie vouchers, blending in-game success with real-world perks. Finally, by inviting friends to join, players can take advantage of referral rewards, earning bonus points that can be traded for more in-game prizes and customisations.

Rather than focusing solely on promoting a film, the experience acts as a digital playground, amplifying the Cinépolis brand's premium-yet-inclusive ethos through interactivity and entertainment.

The server is now live. Players can join by entering the Server Address virtualcinepolis.id and Port 19132 on Minecraft Bedrock Edition.

Cinépolis, originally founded in Morelia, Mexico in 1971, is one of the world’s largest cinema chains, operating over 6,800 screens across 18 countries. The name translates from Spanish as "cinema city".

In Indonesia, Cinépolis Cinemas is operated by Cinemaxx Global Pasifik and, as of April 2025, runs 279 screens with 39,000 seats in 56 locations nationwide. Its offerings range from Macro XE and VIP formats to family-friendly junior and modern luxe theatres. The loyalty programme, Club Cinépolis, has exceeded one million members.

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