Chubb Life HK redefines legacy with Netflix etiquette queen Sara Jane Ho in inspiring campaign

In our rapidly changing world, the meaning of “legacy” is more diverse than ever. Chubb Life Hong Kong’s captivating "Every way of legacy" campaign invites individuals from all walks of life to delve into the profound meaning of legacy, challenging them to reflect on what truly matters in their lives.

No one embodies this ethos more than Sara Jane Ho, who’s joined forces with Chubb Life HK for an exciting collaboration.

As an international etiquette expert and the star of Netflix’s Mind Your Manners, Sara Jane Ho embodies the campaign’s ethos of embracing unique legacies through her work in bridging Eastern and Western cultures and empowering women, making her the perfect figurehead for this initiative.

Ho’s passion for enhancing cross-cultural communication shone through in her two recent etiquette workshops, co-hosted with Chubb Life HK. During these sessions, she shared insights that deeply resonated with the campaign's goals.

"My legacy is really two things," she explains. "Firstly, it's bridging East and West, whether through my etiquette school, my Netflix show, or my traditional Chinese medicine-inspired brand. Secondly, it's about helping women navigate the world with confidence."

Her words highlight the importance of articulating one’s unique legacy, prompting everyone to consider what they want to leave behind.

The workshops, led by Ho, went beyond teaching etiquette; they empowered participants to express their closely held principles through their actions and words. "It's important to say what your legacy is. The more you say it, the more you will do it," she advises.

The "Every way of legacy" campaign challenges conventional notions of legacy, inviting individuals to rethink what legacy means to them. Traditional family structures are changing, as evidenced by Hong Kong's declining marriage rates and a significant number of people choosing not to have children. Chubb Life HK’s campaign recognises that legacy isn’t just about passing wealth to the next generation. Instead, it’s an opportunity to reflect on how our values and experiences will shape future generations and impact our communities.

As one of the featured voices, Ho highlights that legacy is no longer solely about what we leave for tomorrow, but also about how we live today. As Ho stated, “A lot of people think that legacy is something for the future, but for me, it starts now.” This perspective invites everyone to reflect on their values, encouraging a more immediate understanding of what legacy means in their lives.

The campaign and the associated Chubb MyLegacy Insurance Plan III are designed to offer flexibility, transparency, and simplicity in legacy planning, accommodating various definitions of legacy and breaking down barriers that often prevent people from designing their legacy.

The plan not only ensures steady wealth growth, but also helps you flexibly pass on your wealth to your loved ones through policy splitting. Policyholders can select any trusted loved one as their beneficiary, whether it's family members, life partner, loved ones, or charities, enabling you to realise your legacy in its many forms.

This campaign represents Chubb Life HK's effort to adapt to changing societal norms and provide insurance solutions that resonate with a broader range of customers in Hong Kong's evolving landscape.

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This article is sponsored by Chubb Life HK.