Charles & Keith lights up Shinjuku crosswalk with 3D campaign featuring ITZY

Charles & Keith has launched a 3D video featuring South Korean girl group ITZY as part of its summer 2023 collection promotions. The banner is now on display at the world-famous crosswalk in Shinjuku, Tokyo.

In the ad, the girl group shares the limelight with Charles & Keith’s cocoon curved handle bag. Colourful and exuberant, the video encapsulates the brand’s latest seasonal collection.

According to Charles & Keith, the bag's clean yet striking design and stunning hues reflect ITZY's vibrant and energetic personality, mirroring the playful exuberance that inspires the latest seasonal collection.

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Charles & Keith initially appointed ITZY as its newest global brand ambassador in August 2022. The group fronted the brand’s Fall 2022 campaign. The campaign spoke a distinct visual language, confident and commanding. A celebration of freedom and authenticity, the girls show how they remain true to their style.

“We could not be more thrilled to have ITZY join the Charles & Keith family as the newest face of our brand. As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family,” said brand co-founder, Keith Wong at the time of the group’s appointment as the brand’s ambassador. Renowned for their breakout songs DALLA DALLA and ICY, the quintet scored one of the biggest Billboard debuts for a new K-pop act when they broke into the scene in 2019, and have since bagged multiple hit singles.

Along with ITZY, Charles & Keith recently appointed South Korean actress, Han So Hee, as its latest global ambassador. “Han So Hee embodies the spirit of Charles & Keith with her authentic individuality, confidence and creativity. We are delighted to welcome her onboard the Charles & Keith's family and inspire new possibilities together,” said brand co-founder, Keith Wong.

Han So Hee is set to star in the brand’s Fall Winter 2023 campaign which will be unveiled in the third quarter of 2023, according to a statement. 

MARKETING-INTERACTIVE has reached out to Charles and Keith for more information on the campaign.

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