Check out Cetaphil's catchy new CNY jingle

Dermatological skincare brand Cetaphil is inviting Malaysians to achieve healthy radiant skin this Chinese New Year with a new campaign. 

Titled 'Shine Like a Dragon', Cetaphil is encouraging viewers to adopt a simple skincare routine - cleanse, moisturise and protect their skin (CMP) - in the upcoming year of the Dragon. 

The routine, dubbed as the three-step CMP routine, features three different product ranges including Cetaphil Core, Cetaphil Bright Healthy Radiance and Cetaphil Optimal Hydration. 

Don't miss: Study: Millenials the biggest spenders during CNY 

Each range targets different skin types and skin concerns and promises a luminous and glowing complexion for all skin types, including those with sensitive skin. 

This was further highlighted in the campaign's exclusive Chinese New Year music video featuring renowned Malaysia radio presenters Jack Lim, Mei Yan and Emily Poon. 

Accompanied by a jingle, the trio are seen going about their festivities, eating hotpot, house visiting and taking outfit pictures and selfies while facing contemporary challenges such as skin dryness, tightness and dullness.  

Despite their busy activities, the trio looks to emphasise the CMP routine and impart skin health knowledge to viewers. 

“We present a simple and effective three-step routine tailored to address our consumers’ concerns, allowing individuals to enhance their festive moments while effortlessly nurturing their skin," said Cindy Tiu, country manager of Galderma Malaysia. 

"Now, everyone can usher in the Chinese New Year with radiant and luminous skin, just like a dragon." 

As part of the campaign, fans can meet with Lim, Yan and Poon who will be making special appearances as Cetaphil spokespersons at partnering pharmacies up to 2 February. 

Cetaphil is also conducting a 'Buy & Win' contest where shoppers can win an array of prizes including a trip to Korea, a gold bar, shopping cash vouchers and more. 

Running until 28 February 2024, shoppers who purchase a minimum of RM88 worth of Cetaphil products can participate in the 'Buy & Win' contest by simply sharing their receipts with the brand. 

Cetaphil is not the only brand in the beauty and wellness industry to put out a Chinese New Year campaign. Health and beauty retailer Watsons Malaysia is ringing in the Lunar New Year with its #HappyBeautifulYear 2024 campaign titled 'Enter the Dragons'. 

The campaign aims to foster togetherness, emphasise family unity, and highlight the importance of health and beauty.

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