Celtra joins MARKETING-INTERACTIVE’s Content 360 2022 conference as title sponsor

Celtra has joined MARKETING-INTERACTIVE's Content 360 2022 conference as a title sponsor. As a leader in the creative automation space, Celtra built its products as early as 2006 cementing its position as a front runner in helping brands supercharge creative performance at scale. To date, the company has remained passionate in its drive to enable creativity at scale across enterprise businesses, media, and agencies.

Raushida Vasaiwala, general manager, Celtra, APAC, said: “This year’s Content 360 2022 will be our first in-person event after two years, and we cannot be more excited about it. It will be jam-packed with electrifying discussions from content marketing experts, where we get their predictions on what to expect in 2022, and how they plan to put those insights into action.”

“The phrase ‘first impressions matter’ is significant for many reasons. But when we think about content marketing, it is how brands present their content assets online," she added.

According to Forbes, consistent branding on all platforms across the marketing funnel can increase revenue by 23%. However, this is only possible if brands use that strong brand equity they have painstakingly built. Vasaiwala added that gone are the days when marketing campaigns can make do with drab-looking ads consisting of just a plain background, a product shot, a message, or a call to action, and still expect high sales conversions.

These days, brands are looking into the future, making huge investments to make sure their ads stand out from the crowd while maintaining consistent design and messaging experiences across channels. “The only way to achieve that is to leverage full-funnel on-brand ad campaigns to elevate performance across all customer touch-points,” she said.

“In 2022, and beyond, brands have to find ways to make sure that every moment their customers experience with them is consistent because that significantly influences brand perception," Vasaiwala added.

Vasaiwala will take the stage on 26 April 2022 to share a presentation on “Creative excellence at scale: Generate high-performing content in minutes”.

On 27 April, she will join other marketing leaders from P&G, Zespri, and Citi for a panel discussion on: “It’s not you, but me: Breaking up with social media – bold or naïve?”

Meanwhile, Celtra has also launched a new product that supercharges marketing campaign performance through unique visual experiences. Some of its customers are early adopters of the product and have seen a 52% reduction in CPC, and a 47% increase in ROAS in their campaigns.

Celtra will share how other brands in APAC can adopt a similar full-funnel creative strategy that helps differentiate themselves from competitors.

About Content 360 conference

Content 360 is a one-stop conference on anything and everything content-related. The conference is filled with action-packed real-life case studies, panel discussions, and in-person networking opportunities. Content 360 has been the biggest conference for all things content creation for the past 10 years. The Content 360 2022 edition will be in a hybrid format from 26-27 April at Shangri-La Singapore. For more information, see the full agenda here.

MARKETING-INTERACTIVE's Content 360 is back for its 10th year! Running from 26 to 27 April 2022, the hybrid conference covers topics including the creator economy, value-based storytelling strategy, consumable content on social, as well as video and community content. Register today to learn, connect and level up with the best content marketers in Asia!