CÉ LA VI names new marketing lead as it focuses on content drive

CÉ LA VI has appointed Cassey Yoo (pictured) as its head of marketing and events. In her new role, Yoo is responsible for enhancing and growing CÉ LA VI's brand presence in the Singapore market and abroad. Yoo confirmed her role to MARETING-INTERACTIVE and shared that she will be focusing on integrated marketing solutions reach out to customers. 

Yoo’s specialties include traditional marketing, strategy and brand management, service operation, content and service marketing, digital media technology, SEO and SEM, eCommerce and social media. 

Yoo shared that as markets start opening up, CÉ LA VI is now looking to extend beyond “grabbing people’s attention” but rather retain and grow it. This means the team will be focused on content to drive its marketing activations this year.

"As a marketing professional, I believe we need to think about how meaningful our brand will be to our audience. Therefore, our focus will be to ensure that we share the right messaging and content to our target audience through all our touch points," she added.

Yoo also added that it is an exciting time for marketers as the the marketing and advertising industry is now shifting towards more targeted solutions and customer experiences.

"We've seen numerous brands that are continuously being creative to meet customers productivity and needs. I am a firm believer that without customers there is no brand...So I am very happy and thrilled to see where marketers are heading and hope this trend continues," she said.

Prior to joining CÉ LA VI, Yoo worked at Maison 21G as digital marketing director and most recently as global communications and PR, director and general manager for the Korea market. Yoo also spent 2018 to 2020 working at Daniel Wellington as marketing manager of Southeast Asia.

She also held marketing roles in companies such as Crocs, Singtel and the Korea International Trade Association. Her agency experience includes Cheil Worldwide.

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