MARKies 2025 Singapore
marketing interactive vistar media vistar media
cdf Beauty launches virtual brand ambassadors for Citygate store opening

cdf Beauty launches virtual brand ambassadors for Citygate store opening

share on

A new Hong Kong duty-free cdf Beauty concept store has been opened at Citygate Phase II in Tung Chung and is set to attract travellers, beauty lovers, and fashionistas with its beauty products showcase.Spanning over 10,000 sq ft, the cdf Beauty concept store is the union of two adjacent stores, featuring 45 internationally beauty brands. And to celebrate the opening, the store has launched a group of virtual brand ambassadors – the“cdf Beauty Bestie Gang” – made up of Carol, Donna, Frank, and Bella. Each of them has a unique personality and favourite makeup style and will assist customers in exploring the store.Moving forward, a selection of brands will roll out a list of exclusive items and special packages to be made available only at cdf Beauty every month. In addition pop-up events by Estee Lauder, Lancôme, YSL and Givenchy will be launched to enhance the customer shopping experiences in the duty-free store.The main store features an array of products from a range of high profile brands such in skincare (La Mer, Clé de Peau Beauté, Guerlain, Cosme Decorte, Clarins, and Shiseido), lifestyle (Kiehl’s, Fresh, Darphin and IPSA), and cosmeceutical brand (Avene and Filorga) categories.Meanwhile, a colour cosmetics store will display the latest makeup products from popular designer and make-up artist brands, including Giorgio Armani, Tom Ford Beauty, and MAC. In addition, fragrance brand Jo Malone London and Burberry will also be available. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window