Cathay taps HK Olympic swimmer Siobhan Haughey as new brand ambassador

Cathay has tapped Hong Kong Olympic swimmer Siobhan Haughey (pictured) as its new brand ambassador. The partnership aligns with the brand's belief “Every move counts", highlighting its commitment to enhancing its service standards to create extraordinary journeys for every customer. 

Inspired by its brand concept “Move Beyond”, Cathay firmly believes that travel is more than simply getting from A to B. The premium travel lifestyle brand endeavours to emotionally engage its customers with thoughtful services, moving them forward in life by connecting them with meaningful places, people, and experiences. 

As part of the partnership, Haughey will feature in Cathay’s latest series of advertisements, embarking on a journey that manifests their shared belief with all of Hong Kong that “Every move counts”. 

The new Cathay ad focuses on Haughey's daily training routine. Born and raised in Hong Kong, she has diligently practised swimming from a young age.  

She pushes herself to excel in every detail of her practice – every kick, breath control, turn, and weight training exercise, striving to reach new heights day in, day out, according to the release. 

The camera captures her dedication and pursuit of excellence, echoing the spirit of Hong Kong people who strive for breakthroughs by recognising the significance of every little move.  

In line with the brand ethos, Cathay strives to make every move count, no matter how small, and everyone across Cathay’s different teams works together to bring customers on a truly memorable journey. 

Cathay Group CEO Ronald Lam said: “We are delighted to have Haughey represent Cathay as our brand ambassador, reflecting our shared commitment to making every move count in our respective fields.” 

“Haughey is not only a world-class athlete, but she is also a genuine symbol of Hong Kong’s diligent pursuit of excellence on the global stage. As we embark on a new journey with Haughey, we strive to inspire our customers and the people of Hong Kong with our meticulous attention to detail, and help them move forward in life.” 

“Cathay has deep roots in Hong Kong, and proudly supports the city’s home-grown athletes and their achievements. As a longstanding sponsor of the Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) and the title sponsor of the Hong Kong Sports Stars Awards since 2019, Cathay aims to join hands with the Hong Kong public to pay tribute to the determination, unwavering perseverance, and remarkable talent exhibited by local athletes. Siobhan's appointment as its brand ambassador further solidifies Cathay's ongoing commitment to supporting its home city’s sports stars.” 

Haughey said: “I am honoured to be the brand ambassador of Cathay. Cathay has always been a source of pride for Hong Kong, and I have cherished memories of travelling with my family on Cathay flights. The impeccable service and attention to detail left a lasting impression on me.” 

“Whenever I return home on a Cathay Pacific flight after my training or competitions abroad, hearing the familiar cabin announcements brings a sense of warmth and security. I believe Cathay holds a special place in the hearts of many Hong Kong people, and it remains the preferred airline for me and my family when we travel,” she added.

MARKETING-INTERACTIVE has reached out to Cathay for more information. 

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