Cathay Pacific (again) honours hugely discounted first class tickets

In less than a fortnight, Cathay Pacific has yet again offered first class tickets at an erroneous and enormous discount. And once more the airline has decided to honour the ticket sale. Cathay offered at a staggering bargain on one-way flights on partner airlines from Lisbon to London, Zurich, or Frankfurt with connecting flights operated by Cathay Pacific to Hong Kong. The South China Morning Post has reported that these flights were priced at only US$1,512 (about HK$11,800), just one-tenth of the usual fare. In a statement, a Cathay spokesman said, “We are aware of an error on some fares from Europe on our website because of an input issue. The sale of such fares was stopped immediately. We are looking into the root cause of this incident both internally and externally with our vendors." Asked whether the airline would honour these tickets, the spokesman said, "For the very small number of customers who have purchased these tickets, we look forward to welcoming you on board to enjoy our premium services.” The airline gained brand love from a similar issue in early January as some customers found a “special surprise” on Cathay Pacific’s website; first-class tickets for flights between Vietnamese destinations and American cities priced at only US$988 (about HK$7,750) and business class tickets priced at US$675 (about HK$5,300). After a day, Cathay published a post on its official Facebook and Twitter accounts, announcing that it would honour the ticket sales. Hundreds of positive comments were recorded after the incident. However, as of time of writing, the airline has not yet published any posts from its social media accounts.