Cartier unveils core collections with immersive customer experience

Cartier has launched an immersive experience to introduce its seven core collections through interactive, personalised, shareable and augmented reality experiences.

Also known as “Culture of Design”, the physical and digital exploratory encounters for six weeks at Lee Garden Three, beginning on 20 October.

With the help of multi-sensorial experience, the event aims to engage and excite the new generation who appreciate essential, eternal and classic design, as well as to reveal Cartier's craftmanship .

Within the experience, visitors will be first greeted by Cartier curators and the curves of a watchmaking wall showcasing Santos, Tank, Panthère and Ballon Bleu timepieces, video clips and design stories. 

Further into the experience, there will be a majestic display of touchscreens, storytelling devices and jewellery showcases shares the brilliance of Cartier’s LOVE, Juste un Clou and Trinity icons and their subsequent bejewelled expressions.

Showcasing in Hong Kong for the first time, a Trinity bracelet from 1962; and the LOVE bracelet and Juste un Clou scarf pin from 1989 and 1971 that belonged to a Hollywood legendary actress are also available for consumers to indulge in the collection.

Visitors can participate in creative digital games that will inform a personal guided tour of the space’s inner sanctums: whether dipping into the Feminine, Masculine or Unisex universes, the Prestige creations, or the Bridal and Diamond showcases. A tactile connection with the leather collections, or a sensual rendezvous with the fragrances would similarly ignite imaginations.

In a reflection of Gen Z sensibilities, the final encounter comes to digital that show stories from Cartier’s vast archives and reservoir of collective memories told through 3D holography that allows visitors to understand the heritage of Cartier, as well as to drive purchase intent via e-platforms.

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