Carsome appoints new comms head and bolsters ops in Indonesia

Carsome is off to a racing start in 2023 appointing a new regional head of communications, ahead of jumping into the Indonesia market. The brand has brought on board Anuja Ravendran to help identify communications opportunities and working with teams across the region in shaping Carsome’s reputation in its markets.

Ravendran was previously with Axiata for over four years serving group corporate communications where she led media relations, publications and reputation management among others.

Meanwhile, just yesterday Carsome said that it was bolstering its Indonesian operations and has committed to investing in expanding its business in the nation’s planned Nusantara capital. It is also joining forces with Indonesia-based Electrum to contribute to the future of Indonesian mobility by encouraging the adoption of sustainable mobility solutions. Electrum, a joint venture between Gojek and TBS Energi Utama was established in 2021 and aims to drive Indonesia to emerge as a leader in the global EV industry.

Carsome’s co-founder and Group CEO Eric Cheng said, “CARSOME thanks the Malaysian Government for the opportunity to be amongst front-runners to invest in the growth of Indonesia’s future capital city, Nusantara.”

“We’re well-placed to contribute towards strengthening Nusantara’s automotive ecosystem through digitalisation and to drive talent development and job creation with the establishment of new centers in the capital,” he said. He added that as the leading car eCommerce platform with significant operations in Indonesia and the Southeast Asia region, the company will be able to complement Electrum’s growth aspirations to drive EV adoption in Indonesia.

“CARSOME has been present in Indonesia since 2017 and we are committed to taking meaningful actions that support and contribute towards the nation’s socio-economic development needs,” he said.

At present, CARSOME operates 42 retail centers in Jabodetabek, West Java, and East Java. It launched Indonesia’s first CARSOME Certified Lab in August 2022 which is the largest across its four markets of operation.

Other strategic alliances in Indonesia include acquisitions of iCar Asia, Southeast Asia’s largest online auto classified platform which operates Mobil123 in Indonesia; equity share acquisition of Universal Collection, Jakarta-based car and motorcycle auction service company with subsidiaries across Indonesia.

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