Carousell launches 'Certified Luxury', making luxury goods more accessible

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Carousell has launched ‘Certified Luxury’, making luxury goods more accessible for its users.

With sustainability at its core, Carousell aims to make second-hand goods the first choice for consumers, and making luxury goods accessible to more people encourages more people to make more sustainable choices.

“With Certified Luxury, you get real luxury at a fraction of the cost, with trust and with the same quality assured. In this way, we allow for ‘’second-hand deals’, with a first-rate experience', giving our consumer the best of both worlds,” said Gijs Verheijke, head of luxury at Carousell in his launch address.

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With booming overconsumption, the resale platform allows for consumers to make more sustainable choices. Verheijke said that Carousell’s goal with ‘Certified Luxury’ is to create an inversion wherein first-hand goods will supplement second-hand goods, as a result of consumers being inspired to re-use items and only buy new ones when necessary.

According to the Carousell Recommerce Index report, 72% of Carousell Group users have made secondhand purchases before, of which three in ten buy second-hand whenever possible. However the barriers to this include the fact that Singaporeans have concerns about the quality of the item, that it might be defected or inauthentic.

He went to address these concerns by pointing out that Carousell’s ‘Certified luxury’ will provide authentication with money-back guarantee to ensure that each item is authenticated for legitimacy and quality. “We are so confident of this thorough and pristine inspection process that if an item is found inauthentic, buyers receive an extra $500 on top of full refund,” he added.

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