Carousell's HK managing director departs to join SCMP as COO

Carousell's managing director of Hong Kong Kevin Huang (pictured) has left the company to join The South China Morning Post (SCMP) as chief operating officer, leading the advertising and marketing solutions unit within the organisation.

“I am honoured and excited to join the South China Morning Post, a premier English news source on Hong Kong, China and Asia affairs for readers worldwide, and a trusted content and marketing solutions partner for business enterprises across the APAC region," said Huang.

In his new role, Huang is responsible for deepening SCMP’s relationships with prospective and existing partners across industries, according to Huang. "Building on The Post’s loyal following from a worldwide audience base, I also look forward to scaling the award-winning content studio and advancing the ad tech stack at SCMP as part of the Post’s full suite marketing and branding solutions offering.” added Huang.

Huang brings with him over 25 years of experience from Hong Kong and the APAC region, counting amongst his many career achievements a persistent track record of spearheading digital, mobile and advertising businesses through high growth and profitability, according to the release. 

Prior to SCMP, Huang was at Carousell, where since 2021 he has driven the development of the overall business strategy while also overseeing operations, marketing, branding and community engagement as Hong Kong managing director.

Huang was also previously head of Birdie Mobile, Hong Kong’s digital-only mobile operator. A pioneer in ad tech, Huang was co-founder and CEO of Pixels between 2002 and 2018, during which he grew the company to become one of the leading home-grown ad tech firms in the region. Huang is also a founding member and current Chairman of IAB (Interactive Advertising Bureau) Hong Kong.

“Huang brings with him a wealth of strategic, commercial and operational expertise, as well as an extensive local and regional network across industries. His appointment underscores our ambitions to further scale our tech capabilities to offer innovative marketing solutions to our partners. I am confident Huang’s skill sets will help take us to new heights as we embark on the next phase of our tech-forward strategy.” said Catherine So, chief executive officer, SCMP.

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