Carlsberg MY's marketing director takes on new role in SG

Carlsberg's marketing director for Malaysia Caroline Moreau has taken on the role of GM at Carlsberg Singapore. According to her LinkedIn, she is responsible for sales, marketing, finance, supply, HR, value management, and new business in Singapore. She previously oversaw Carlsberg Malaysia's marketing function for three years driving marketing, communication, innovation, as well as channel strategies and plans.

Moreau (pictured) said in a LinkedIn post that she is truly grateful to Carlsberg which believed in her and offered her new opportunities in marketing, sales and oversees to grow her career. "If someone had told me 15 years ago, when I started my career in Carlsberg that I would be entrusted to lead Carlsberg Singapore, I wouldn’t have believed it. [Carlsberg's] ambition has always been to invest in people and I can say, based on my 15 years and all the examples around me, that they really walk the talk," she said. A+M has reached out to Carlsberg for comment.

Before making her way to Carlsberg Asia, Moreau was based in Denmark as global commercial director, craft and specialty beers for the group. In that role, she led brand strategies and plans including new positioning, visual identity, activation, and communication. She also worked at Kronenbourg, under Carlsberg Group, for eight years, helming roles including customer marketing director, brand director, and brand group manager. Moreau was also with The Coca-Cola Company for seven years in Paris.

Separately, Carlsberg also made a promotion last year in its marketing division, elevating Kevin Choo to the role of marketing director for Asia. He joined the Hong Kong office from Malaysia where he was previously marketing manager. In that role, he was responsible for the total Carlsberg marketing portfolio, including the development of full year marketing activity grid, brand profitability, volume and market share.

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