Carlsberg HK, SG and MY partner up to refresh SKOL's brand look

Carlsberg Hong Kong has joined forces with Carlsberg Malaysia and Carlsberg Singapore to relaunch a refreshed new look and feel for its beer brand SKOL to appeal to younger consumers.  
 
The new SKOL brand identity and packaging comes with the eagle, symbolising freedom and confidence, “unwinding and unplugging”, and resonates with consumers who wish to wind down after a hard day of work, according to the release. 
 
This comes as Carlsberg’s in-depth consumer studies showed that with the new vibrant yellow and red colour, SKOL stands out on the shelves amongst the competitors with a younger brand imagery.

The SKOL beer is now also available in Malaysia and Singapore apart from Hong Kong.

MARKETING-INTERACTIVE has reached out to Carlsberg for more information. 

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Back in February, Carlsberg Malaysia reported a net profit of RM317.0 million on the back of a revenue of RM2.4 billion, for the financial year ended 31 December 2022. This set of strong results was mainly driven by its focus on premiumisation and revenue management efforts, said the group.

On the fourth quarter which ended 31 December 2022 (Q4FY22), the group registered a revenue growth of 13.0% to RM612.8 million, while net profit fell by 15.8% to RM60.1 million versus the corresponding quarter in 2021.

The group’s managing director Stefano Clini said the group is proud to deliver a strong performance for the year 2022 due to an impressive efforts by employees in executing the final year of our SAIL’22 strategy, “and unwavering support by business partners in driving growth in both on- and off-trade”.

While in Hong Kong, Carlsberg launched an alcohol-free beer "Carlsberg 0.0" last November to offer an alternative beverage for HongKongers to enjoy anywhere and anytime. 

With innovative technology, the brand has retained the refreshment of the Carlsberg beer while crafting it to contain 0% alcohol, zero sugar and low calories, without compromising the savour and aroma of a full-strength beer. Carlsberg 0.0 acts as an alternative beverage for consumers to enjoy anywhere and anytime from casual, social settings to the workplace. 

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