Cafe de Coral promotes iconic product, and offers new items in campaign

Café de Coral has launched a campaign to showcase one of its iconic products, along with new offerings.

The campaign includes a TVC that highlights the iconic Baked Pork Chop Rice – reminding audiences of the taste of its ingredients such as the sweetness of tomatoes, melted cheese and juicy pork chop. The fast-food chain hopes to highlight this iconic product can only be created with Café de Coral’s expertise.

Following closely is the launch of a new value series – Cheer Up Tasty Meal. This new series offers customers with cheaper choices. Café de Coral has created content to raise awareness of the new products, including a visual using the idea of “support” which highlights the cheap prices. Café de Coral will introduce two new dishes of this series fortnightly.

“As normal life resumes, it is essential that brands continue to play their part in helping people cope with challenges amid a crisis. We are very fortunate to work with Café de Coral to push forth a range of initiatives that demonstrates our hope to support the community,” said Yee Ching Wong, integrated brand strategist at dentsumcgarrybowen International. 

Café de Coral has also included the Bucket Series in the campaign. The Bucket Rice series can be ordered via Café de Coral’s dedicated Club 100 app or digital kiosks across the stores. In-store and digital content will be rolled out to educate customers on how to order. 

“Café de Coral, as a leading fast-food restaurant chain, grows with Hong Kong people. Our signature products, new product directions and services aim to meet their needs and uplift their spirits during these challenging times,” said William Tsing, marketing director of Café de Coral (Hong Kong Fast Food). 

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