Café de Coral delivers unique dining experience with AI-generated campaign

Café de Coral has partnered with dentsu Creative Hong Kong again to unveil an AI-generated campaign centred around the brand’s baked series.  

The campaign leverages the concept of "Super Evolution (超進化)" that captures the essence of this fusion, elevating the classic series by incorporating renowned dishes such as Hainanese chicken rice with unimaginable local flavours.  

By blending the brand’s baked series with local flavours, this campaign embodies Café de Coral's commitment to crafting captivating and unique culinary experiences. 

The campaign kickstarts with an AI-powered social media presence by introducing the brand’s “AI Editor (AI 小編)”. This AI Editor captivated the public by crafting a post that incorporates Cantonese romanisation and instantly engages with user comments.  

The AI editor wowed the crowd by refreshing Café de Coral's Facebook logo and cover image, aligning with the campaign tagline, "Super Evolution (超進化)." Within a short span of six hours, this social activation generated over 120,000 impressions, reach and engagement. 

Dentsu Creative Hong Kong also led the creative process by composing the lyrics and integrating AI technology to produce campaign songs in various genres, from anime to electronic, to rap and pop, based on the campaign tagline "大家樂招牌焗 經典超進化 (Café de Coral Signature Baked Series – A Super Evolution in Classic Delights)".  

The integration of AI and creativity underscores Café de Coral's commitment to pushing boundaries and delivering a unique dining experience to all walks of life in Hong Kong. 

The AI-infused campaign is being disseminated across a diverse array of channels, encompassing mass TV, online TV, digital media, social media, outdoor displays, print media, and radio. This multifaceted approach includes an assortment of ad formats such as programmatic banners and captivating lift lobby displays. 

"At Café de Coral, we always strived to deliver restaurant-grade quality in an accessible manner, aligning with our brand vision," said William Tsing, corporate director of Café de Coral.  

“By integrating AI into our campaign, we aim to democratise AI experiences and ensure that such technology is accessible for everyone, not limited to the privileged few. Stay tuned for the upcoming interactive social media game, which we hope to excite our customers once again,” he added. 

“We are dedicated to constantly learning from the latest technologies and cutting-edge advancements to amplify clients' campaigns,” said Diana Tam, managing partner and director of operations of dentsu Creative Hong Kong. “The collaboration with Café de Coral highlights dentsu’s expertise in leveraging AI-blend techniques to create exceptional marketing campaigns, offering unique experiences to customers.”

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

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