C27 and Brandlah tie-up to boost use of digital and creative services among Malaysian SMEs

Malaysian digital agency C27 has partnered with online marketplace for outdoor digital media Brandlah to develop services catered specifically to the SME and start-up market. The partnership aims to boost the utilisation of creative and digital services that are typically reserved for multinational corporations for smaller companies.

The goal of the alliance is to deliver content and media solutions which will enable SMEs to scale, future-proof and compete by becoming key players in a rising digital economy. C27 CEO Fazil Fuad (pictured left) said the agency has always been very active in the SME space. Besides co-founding financial technology platform MoneyMatch, C27 also works with SMEs and start-ups such as Carput, Kakitangan, and TheLorry.

“We invested heavily in technology and scalability in our service offerings to reduce cost, so as to enable accessibility to our core offerings especially for SMEs. It’s important they have access to services to future-proof and scale in tandem with the fourth industrial revolution,” he said.

Pi Interactive and Brandlah co-founder Alex Goh (pictured right) said: “It’s a small step with a huge impact. United by passion and obsession to serve an underserved market, creatively we aim to make small [businesses] the next big [thing through] rewriting the rules of marketing any small business.”