Business Insider and SPH end 3-year partnership for SG and MY

US-based business news publication, Business Insider, has concluded its licence partnership with Singapore Press Holdings (SPH) for the Singapore and Malaysia market. The partnership operated two stand-alone sites, Businessinsider.sg and businessinsider.my, both of which will wind down in June and users will be directed to the main Business Insider site. The partnership was formed in 2017 and saw SPH taking over from Rev Asia, which used to operate Business Insider Singapore and Malaysia. Former editor of Business Insider Singapore and Malaysia Sujin Thomas was previously appointed to look after the sites.

Roddy Salazar, VP International, Business Insider said previously that SPH is an ideal partner as it has a "deep understanding of business media and the digital space". In 2014, Rev Asia tied up with Business Insider to launch the regional version, involving Malaysia, Singapore and Indonesia. Marketing has reached out to both Business Insider and SPH for a comment.

Business Insider will be launching its own newsroom in Singapore moving forward. Currently, the publication is also looking to launch a bureau in Singapore, covering global business news largely around transformation and innovation.

Meanwhile last month, SPH partnered with Google to launch a joint business plan in 2020. The plan will cover three main pillars - growing digital advertising revenue, driving the search for subscription audiences in new platforms and developing the digital video content business. 

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