Burberry welcomes everyone to 'take a leap' in the Year of the Rabbit

As we enter the Year of the Rabbit, Burberry’s latest campaign brings in a new perspective by welcoming everyone to take a leap into the unknown just like a rabbit.

Burberry has revealed its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure. The campaign stars actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky.

In a triptych of films, each individual is on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion and creativity.

Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. This is adorned on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.

The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.

Back in November 2022, the brand has unveiled a festive campaign to celebrate the Christmas with a fast-paced film where familiar moments of festive preparations are imagined through a distinctive Burberry lens: confidently individual, daringly original and free.

Also known as “The Night Before”, the campaign stars Colombian singer Shakira and Nigerian singer Burna Boy, each embodying their own interpretation of the exhilaration of the night before the Christmas.

Captured by the visionary TORSO, the film shows several episodes: presents in Burberry House Check pile upon each other as Burna Boy strides across freshly fallen snow, musicians rehearse to the rhythm of the season, Shakira stands on formal dinner tables that transform into a Burberry runway – the ultimate setting for self-expression and new takes on festive traditions.

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