Burberry taps South Korean actor Son Suk-ku as brand ambassador

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British luxury brand Burberry has appointed South Korean actor Son Suk-ku as its latest brand ambassador.

The actor announced his new role on Instagram where he posted three black and white photo of himself alongside the caption "Nice to meet you, Burberry."

MARKETING-INTERACTIVE has reached out to Burberry for more information.

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Son began his career in 2010 and is best known for his role in the television series Matrimonial Chaos in 2018. He then went on to appear in political thriller Designated Survivor: 60 Days and Netflix's D.P. in 2021.

Son later found critical acclaim for his role in My Liberation Notes and in The Roundup.

Son is the latest member of Burberry's global community, joining other Asian ambassadors such as Tang Wei, Chen Kun and more.

Earlier this January, the fashion brand dropped its Lunar New Year campaign and collection featuring a number of Asian brand ambassadors including Tang and Chen.

As part of the campaign, the ambassadors were seen exploring the streets of Chengdu while showcasing the latest collection, with photography and film shot by Ryan McGinley.

The Lunar New Year collection focused on British wardrobe archetypes and showcased elements like houndstooth check, a seasonal rose print and a vibrant red, colours traditionally associated with good luck and prosperity in China.

The campaign also introduced fresh takes on classic checks, along with new eyewear styles and other accessories.

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