Burberry refreshes eCommerce website to offer immersive consumer experience

British luxury fashion house Burberry has refreshed its eCommerce website with elevated functionality and storytelling, aiming to offer an inspiring and immersive consumer experience.
  
Burberry said in an official statement on LinkedIn that the website is editorial in style and rich in imagery, with redesigned navigation and playful, experimental interactions that help customers explore both Burberry's latest collection and heritage pieces with ease. 
  
Giorgio Belloli, chief digital, customer and innovation officer at Burberry, said: “Our new eCommerce website brings to life modern British luxury with an intuitive and unmistakably Burberry experience. Featuring enhanced functionality and storytelling, and a visually rich aesthetic in line with our new identity, the site encourages our customers to better connect with our brand and discover the products they love with ease. We are excited for customers to explore the world of Burberry online as we launch our Winter 2023 collection.” 

MARKETING-INTERACTIVE has reached out to Burberry for more information. 

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This comes months after the Burberry announced its bold rebrand back in February, of which the fashion house introduced its new logo and a brand-new campaign, two days after it wiped its social media clean.

The logo features a soldier holding a spear with a flag on it, and the initial of Burberry "B" and the word "PRORSUM" which means forwards are printed on it. The soldier is riding on a armored horse. Furthermore, the new logo introduces the traditional Burberry lettering in a thin and elegant font. 

Additionally, the campaign features a number of UK artists, including rapper Shygirl, record producer Skepta, John Glacier, Liberty Ross and Lennon Gallagher. The images see them showcasing their natural beauty in Burberry's outfit. The stars are captured in relaxed settings while some images were captured in front of London landmarks. The new logo is featured in each image, with white logo on coloured image and blue logo on monochrome image.

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